Writer, Producer,
Editor

Erica
Hom

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Writing

Promos, scripts & copy

Production

Concept through final cut

Editing

Pacing, rhythm & polish

I craft compelling copy and video to hook and engage audiences. Combining hands-on creative execution with strong organizational skills, storytelling, and project management experience.

Emmy & Promax (GEMA)

AWARD WINNER

10+

Years in Production

Cookie Wookie

Founded Brand

Storytelling

THAT CONNECTS

Career Timeline

Over a decade of experience spanning network promos, branded content, integrated marketing, and building an independent consumer brand from the ground up.

2020 — Present
Cookie Wookie Kitchen LLC
Cedar Park, TX

Owner & Creative Director

  • Founded and lead a specialty dessert brand, directing creative, marketing, product development, and business operations.
  • Grew social media presence from launch to 6,000+ followers through original content, product storytelling, influencer collaborations, and community engagement.
  • Increased annual revenue — up 150% from 2020 to 2025 — with continued year-over-year growth projected in 2026.
  • Concept, shoot, and edit social-first photo and video content for product launches, promotions, events, and ongoing brand campaigns.
  • Develop social campaigns and influencer partnerships that expand brand awareness, strengthen engagement, and support customer acquisition.
  • Expanded the brand across pop-up markets, delivery platforms, pickup partnerships, and packaged product offerings, creating multiple revenue channels.
  • Utilize AI editing platforms to optimize workflows and content creation efficiencies.
2014 — 2019
WGN America
New York, NY

Writer / Producer / Editor — Integrated Marketing

  • Produced on-air promos for syndicated programming including How I Met Your Mother, Blue Bloods, Elementary, and Person of Interest — helping lift ratings in key demos by 12%.
  • Created branded content and co-branded spots for national advertisers including PepsiCo, Bayer, Audi, and Hershey's, contributing to a 20% increase in ad sales revenue.
  • Turned client RFPs into pitch-ready creative concepts in partnership with Integrated Marketing, Ad Sales, and On-Air Operations.
  • Developed launch teasers for original series Outsiders and Underground, while supporting production ops for Salem and Manhattan.
  • Oversaw freelance creative teams and led execution of the WGN America network graphics rebrand.
2006 — 2014
WPIX-TV
New York, NY

Senior Writer / Producer / Editor

  • Wrote, produced, and edited award-winning image campaigns across PIX11 News, syndicated programming, and the network launch of The Bill Cunningham Show — including on-location field production.
  • Shot and produced station rebrand campaigns for WPIX and WPMT, driving increased brand awareness in each market.
  • Partnered with ad sales to develop integrated marketing campaigns for national brands including HBO, Marvel, Skechers, Dave & Buster's, and DirecTV — driving over $500,000 in annual revenue.
2004 — 2006
MSNBC
Secaucus, NJ

Writer / Producer / Editor

  • Wrote, produced, and edited topical promos for prime-time shows.
  • Designed and created graphics for spots daily.
  • Created image spots for new show launches.
  • Served as intermediary between the promotions department and show producers.

Selected Work

Select any card to see more details.

A snapshot of campaigns, launches, and brands I've shaped from first draft to final cut.

Education / Awards

Queens College — Bachelor of Science.

  • Major: Media Studies
  • Minor: Journalism
  • Emmy Award
  • Promax (GEMA) Award

Skills & Toolkit

The software, formats, and clients that shaped the work above.

Video Editing & Creative Tools

Adobe Premiere ProAvid Media ComposerFinal Cut ProAfter EffectsPhotoshopIllustratorInstagram Edits

Content Production

On-Air PromosBranded VideoSocial VideoShort-Form ContentContent Creation

Networks & Clients

WGN AmericaWPIX-TVMSNBCPepsiCoAudiHershey'sHBOMarvel

Creative Direction

Story & PacingBrand StorytellingField ProductionTeam LeadershipRebrand Strategy

Project & Collaboration Tools

AsanaGoogle WorkspaceSlack

AI Certifications — Anthropic

AI Fluency: Framework & Foundations (Aug 2026)Claude 101 (Aug 2026)